A logo is a symbol, or a design, used to identify a company or an organization. its products, services, or employees. In simple words, logos act as the face of your business. They’re a visual display of what your company stands for and can be used to promote your brand both online and offline.
Your logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to stand out. Before you start creating your logo there are some quick research facts to keep in mind.
Armed with that vital information, it’s time to start creating your own memorable logo.
Research shows that buyers today connect more strongly to stories than they do to the basic facts of your product. This means your logo and packaging should tell – and sell – a story.
Before you even think about what your logo will look like, take some time asking yourself: what is the story behind my company? Step outside of what your company does and convey why you do it. That “why” is the root of your story, and it should come through in the color, shape, and typeface of your logo.
Now that you have your story, it’s time to take your logo draft from story to setting. Open thesaurus.com and enter a term that best describes your product into the search bar.
For example, if you’re in the clothing industry, you might simply type in “clothing.” You’d be surprised by how descriptive the synonyms are that appear. You can even click these results to start new searches and dig deeper as you zero in on the words that best capture your brand.
Try to find 5-10 words that describe what you do and the ‘why’ from the previous step. Each of these words can fit like pieces in a puzzle and help you refine your logo design draft.
Armed with your why and a few keywords for direction, grab a paper and start sketching out the ideas that pop in your head. Allow each new concept to evolve on its own, but don’t get frustrated if the first few aren’t right. Keep refining, using previous sketches to influence the newer ones. While your logo design evolves, keep these tips in mind while sketching out your ideas:
Once you’ve got a handful of different sketches on paper, take a step back and pick the top three concepts. Don’t think too hard about this — consider the designs your eyes keep going back to and select them to show to others.
Share these drafts with your friends and family members. Another way to test out your draft is to bring your sketches to someone who best fits your buyer persona or your ideal customer profile. This gives you the most productive opinion on your artwork because it can indicate how customers will receive your brand – not just the people close to you. Use the feedback by these people to select one final concept & start developing your final design.
Once you’ve identified the sketch to run with from your drafts it’s time to refine it and perfect the story you started with in Step 1. Here’s how to do that:
Create one of each option to make sure you’re prepared when ordering promotional products that will display your logo. Custom T-shirts, stickers, notepads, and coffee mugs are just a few of the many items for which you’ll have different color variations of your logo.
Logos are meant to represent your company on multiple platforms: a custom banner, on your website, signs & stickers on your products, all your social media business pages, and more. So make sure you design a logo that can be blown up super large for a billboard, but also scaled down for screening onto the side of a pen. Every part of your logo should be legible, regardless of the logo’s size.
Resources:
How to Design a Logo (Even if You’re Not a Designer)
https://looka.com/blog/how-to-design-a-logo/
How to Design a Logo: A 5-Step Process
https://www.webfx.com/blog/web-design/howto-logo-design-process/
The Logo Design Process: A Guide To Professional Logo Development
https://99designs.com/blog/tips/logo-design-process-how-professionals-do-it/
How to Create Your Own Logo in 5 Easy Steps
https://www.onlinelogomaker.com/blog/create-logo-5-easy-steps/
How To Design A Logo: 5 Steps To Creating A Logo You Love
https://sproutsocial.com/insights/how-to-design-a-logo/
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