A sleek banner is a key aspect to promote a special event. A well-designed custom banner can help you draw the attention you need as well as boost attendance and reach a wider community.
The Truth Behind Banners
According to research, approximately 76% of consumers say that they choose to enter a store or business location based solely on their banner or sign. It was also found that about 65% of people purchased products or services simply because they came across an eye-catching and attractive sign or banner.
When creating a banner keep in mind that you usually only have a few seconds to catch someone’s attention and to get them to absorb your message. If the font of your text is too small, the banner message will blend into the background. If there’s too much text it simply won’t get read and you’ll lose your opportunity. Here are some tips to help you design a banner that will convert your target audience into consumers of your business.
Tip #1: Content is King
With custom banners, you have just a couple of seconds to get your message across and/or grab the attention of your audience. If your text can’t be read and understood in just a few seconds you’ll lose the person’s attention. That means you need to keep your banner simple and to the point.
Follow the rule of 3 by 5 to get an optimized banner design. This means, don’t add more than 15 words to your banner. You can either have:
- Three lines of text with five words per line.
- Or five lines of text with three words per line.
Tip #2: Go Big or Go Home
Choose a font size that is big and easy to read. Think about the size and scale of your vinyl banner or the distance you want people to be able to read the banner from. You also need to consider this: how high and how far away will your banner be posted? A general rule of thumb for this is 10 to 100, i.e., 10 inches of letter height for every 100 feet of visibility.
This means if your banner is posted on a freeway the font size will be much bigger than if your banner is posted in a walking park.
Tip #3: Design is Queen
Knowing the background color of where your banner will be posted – such as a forest background, a brick wall, or a temporary fence – will help you pick out contrasting colors and graphics for your banner that will stand out. A thick white or black border around the edge of the banner may be needed to differentiate it from a busy backdrop. Remember, vinyl banner printing that stands out is much more likely to get noticed than that which blends in.
Pick color combinations that have maximum impact and are easy on the eyes, such as Black on White, White on Blue, Red on White, etc. This will help you make your custom banner clear and distinguishable for the crowd.
Tip #4: Size Matters
Measure the area where you plan to hang your banner to make sure there is enough space, especially if you are ordering a custom banner for a special event like a sale, festival, reunion, and the like. This is important because you don’t want your banner to be too big or too small for your space when you try to hang it up.
Tip #5: Wind Slits For Outdoor Banners
If you are planning to use your custom banner outside your store or at any other outdoor location, it is important to get a weave or mesh banner that will allow the wind to flow through it. Strong winds can cause hanging issues and may even damage the banner. Mesh material is commonly used for large signs and banners to combat damage in places that experience high wind pressure.
Final Thoughts
Banners are an important part of offline marketing. They help you drive traffic without spending much on marketing and enable you to reuse them again and again. They are a fun, colorful, and durable marketing tool but rules of design apply. When buying a banner or multiple banners, make sure you buy from a place that offers custom banners so you can design your own banner based on your exact requirements.
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