In an age where consumers are learning how companies can manipulate customer perception and sentiments, trust has become a scarce resource. The resultant trust crisis can cost businesses as much as USD 180 billion in revenue losses.
Building trust between your brand and consumers is crucial for sustained success. A holistic trust-building strategy involves several elements, from educating customers to offering them reliable customer support. Thankfully, there are cost-effective ways your brand can build trust with signage.
Use Rewards to Drive Customer Feedback
A rewards program that compensates customers for sharing their experiences conveys a strong message. When you believe in your product or services to the extent that you are ready to accept unbiased feedback, it shows customers your brand appreciates transparently. At the same time, it acknowledges the fact that you value your customers and their time.
For your referral program to be successful, you need to inform your patrons about it via custom banners, flyers, and other forms of signage. Place signs near checkout counters and encourage employees to share your referral program incentives with customers who are making purchases. Word-of-mouth advertising is the most powerful marketing tool a business has and a referral program is the best way to get customers talking about your brand.
Display Product Reviews in Store
After you receive a good amount of customer reviews, the next step is to advertise them online and in your store. You can use them as quotes on your website or on your social media pages. Moreover, you can create custom banners and signs with customer reviews placed near end caps and on shelves.
Select the ones that stand out and make more sense from the customer’s point of view. Find reviews that showcase how your products or services alleviate your customers’ pain points. You can print these reviews on shelf signs and place them by the products featured in the reviews. This strategy employs social selling to encourage potential customers to purchase.
Publish or Share Unboxing Videos
There is no greater joy than unboxing your latest purchase. Those who cannot experience this first-hand or wish to delay this gratification, spend a chunk of their time living this experience through watching unboxing videos. Customers love unboxing videos and there can be no better way to build trust and connection with your customers than sharing such content. Unboxing reviews provide free advertising for your brand, so make sure your packages are uniquely branded, beautifully presneted, and come with a personalized thank you note.
In addition to posting these videos on social media or your website, you can also play these videos in your stores.
Encourage customers to post unboxing videos on social media and tag your business. You can host a contest and promote this initiative with custom banners and flyers.
Share a Vendor Spotlight
Ecommerce websites have nailed the art of introducing new and upcoming sellers through their “trending” page. All it takes is a bit of creativity to replicate the same strategy in a store. If you have a vendor that deserves recognition, then you can go all out to put them in the spotlight.
For starters, you can highlight unique and exceptional vendors and artisans with outdoor shelf signs, banners stands, and direct mailers. Once customers are at your store and browsing through the products, you can put the vendor-specific items in the spotlight using specially curated displays and shelf signs.
You can share the vendor’s backstory, highlight their USPs, or share more insights on your association – the possibilities are endless. Giving customers a glimpse into your vendors helps them see your brand and the vendor’s products in a favorable light.
Spread Positive Messages Through Print
You want to give first-time buyers and loyal customers a positive experience when they enter your store. You can achieve this by having stock images of people smiling on your signage, have positive quotes from customer reviews next to your products and showcase charitable and community initiatives that your business supports.
These positive signs will reinforce how trustworthy your business is, which will boost your credibility to your customers. Afterall, customers remember good and bad experiences, so sharing a positive message can create impactful consumer touchpoints.
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