Window signs, or storefront signage, is undoubtedly the most direct and economical means available to employers looking forward to hiring new employees. In addition, companies can resort to “now hiring” banners and posters to spread the word in the area.
Opting for banners and signs to let people know you are hiring has many advantages. The most obvious is bringing local candidates to your door. Applicants that live close to your business are more likely to consider the job opening due to the workplace’s proximity. However, there are many points to keep in mind when deciding upon this method of attracting new employees.
Simplicity Is The Rule Of Thumb
Your sign will serve no purpose if a prospective applicant cannot retain the information presented on it. Legibility plays one of the most important roles in your banner. The purpose of a sign is defeated when people passing by have to strain their eyes to read what the sign says. Using bold fonts will make your sign easier to read.
In addition, use language that is easy to understand. The use of jargon and multiple sentences to present the message on a sign will not get any attention, and those reading will quickly stop reading. Design your signs using short and concise language that display the message in order to avoid confusion and make it easier to retain.
Mention All Necessary Details
An informative sign will facilitate the decision-making process of future applicants. Signage that explicitly states job requirements and qualifications are likely to attract more suitable applications from candidates, than one that lacks the necessary information. It will also simplify the task of shortlisting for the recruiters.
However, in an attempt to furnish every single detail, employers should not cram too many words and letters on the sign. A wordy banner will fail to garner the attention of new employees and may even go unnoticed. Analyze the available space and scale your message accordingly. Remember to keep it simple!
Go All Out With Colors And Creativity
Designing banners and signs is an art. A plain banner that only gives out necessary information will easily be forgotten. Put a little more effort and make your signage pop. An eye-catching banner will turn more heads and ultimately ensure that your message reaches a larger audience.
The colors used in banners are of vital importance. Bright hues serve the dual purpose of inviting more people to look and also enable your signage to be visible from a distance. Acrylic signs provide a glaze finish, which adds to the aesthetics of your banner. If it all seems daunting to get creative, you could hire a professional banner designer.
Think Outside The Box!
Adding a quirky one-liner or using an out-of-the-ordinary pun are unconventional ways to garner attention to your banner or sign. Gaining the attention of onlookers with a catchy phrase is a great way to increase engagement through your signage.
A dull banner may not attract as many eyes as a more colorful and witty sign, which is fun and pleasing to the eyes. Advertising an open job position with a twist will set your sign apart from other businesses seeking to hire new employees.
Use Signage Both Indoors And Outdoors
Banners and acrylic signs are a reliable method of advertising in general, so using them to advertise available employment will be just as dependable. Storefront or outdoor signage allows you to reach a wider audience of people driving by or walking past. Framed indoor signage or retractable banners provide the benefit of spreading the news of a job opening via customers.
These framed signs and retractable banners can be placed indoors as well as outdoors to serve the purpose of employers seeking a new set of employees. Employers can easily add frames to “We Are Hiring” signs and gain the attention of prospective candidates walking past.
The Bottom Line
The point of signage is to spread a message. They are a perfect and inexpensive way to advertise job openings. They can be created with ease, designed exactly how you want, and displayed in your window, throughout your store, or outside your storefront. Try different designs and layouts of signage to see what works best for you.
While making your sign, don’t forget why you made it in the first place: to advertise open positions at your business. Make your signage’s message short and clear while still being colorful and enticing. If used correctly, you will receive applications before you know it!
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