The holiday season is right around the corner. Everyone will be out purchasing gifts, having parties, and spending quality time with their families. The holiday season is also the busiest time of the year for retailers.
The holidays produce enormous sales, with major promotions for Black Friday Sales and Cyber Monday. Failing to capitalize on this time of the year can lead you to miss out on significant sales figures. One key to converting higher sales is driving higher foot traffic to your online and offline business. There are key strategies you can implement to increase holiday foot traffic this season.
Print Positive Customer Feedback
Several components are at play in print marketing and there are specific approaches to implement which ensure its success. Most of these factors revolve around building trust amongst your customers, and one of the best ways to achieve this is by printing positive customer feedback. Customer testimonies communicate genuine experiences, which significantly boost your brand’s credibility.
When people see positive reviews, they are more likely to proceed with a purchase. You can easily promote these reviews on storefront custom banners and with displays throughout your store. When designing your banners and signs, opt for short messages with visual cues like five stars placed above a short but effective quote.
Create Interactive Displays
Interactive displays are a versatile business tool that captivates your audience and leads to higher sales conversions. These creative marketing tools can leave a lasting impact on the customers if businesses leverage them successfully. Take a look at these interactive display ideas:
Instant Attention Grabbers: Install interactive displays near the entrance, like a spinning wheel with various discounts. Let signage and employees prompt passersby to participate. You’ll be hard pressed to find a holiday shopper who isn’t looking for a deal.
Flexible Installation Spaces: A small interactive display installed on retail racks can showcase product demonstrations or reviews.Print QR codes on shelf signs that allow customers to access product videos from their smartphone.
Better Customer Service Experience: Streamline the shopping experience with interactive and informative displays. Use banner stands and decals to guide customers through the ordering and checkout process. Digitize your signage to allow for online shopping in retail spaces or to offer hands-free checkout.
Holiday Referral Incentives
Referral programs can boost profitability and sales and take the edge off of customer acquisition costs. You can ask your loyal customers to share their trust in your products by handing out referrals to their families and acquaintances in exchange for discount vouchers or a product giveaway.
A survey conducted by the Medallia Institute concluded that two out of three Millennials use referral codes or discounts provided by an acquaintance or a friend on social media channels.
Statistics conclude that referral sharing increases threefold on Black Friday and is 2x higher after 6-8 weeks from the Black Friday sale. As you can see, there are many benefits of implementing a referral program this holiday season. Here’s a few why your business should build a referral program:
Stronger Word of Mouth Support: Shoppers claim that close friends have four times the impact on their purchasing decisions over celebrities or influencers. One of the most optimal times to capitalize on this is during the pre-holiday shopping spree.
Discounts and Customer Satisfaction: Customers constantly seek lower prices and this is where referral discounts come into play. Sales and discounts lead to positive feedback since customers make purchases at affordable prices.
A Shared Experience: Shopping has an element of family tradition and brings satisfaction in connecting with others through a shared experience. Sharing your favorite brand with a friend or family member adds to the joy of the shopping experience.
Storefront and OOH Promotions
Despite the skyrocketing popularity of social media marketing, outdoor advertising continues to be an extremely effective and widely employed tool for brands during the holidays. OOH promotions let you advertise your brand next to prominent outlets, crowded areas, shopping malls, and other high-traffic spots.
Storefront and outdoor ads intrigue passersby and leave them thinking about your products or services. OOH advertising is most effective when paired with appealing visuals and clever yet simplistic messaging. Share holiday sales promotions with large outdoor banners or custom flags and you will see plenty of new shoppers flocking to your store.
Multichannel Offers
As per a recent report from Digital Doughnut, in partnership with Episerver, a whopping 95% of marketers claim to have been running multichannel campaigns to drive sales. Here are the reasons that incorporating a multichannel marketing program can increase your overall foot traffic this holiday season:
Enhanced Customer Perception: Customers who view your consistent message across several platforms exhibit greater loyalty since you essentially provide them with more opportunities to engage with valuable information.
More Engagement Points: One of the best ways to market a product is by employing multiple engagement channels to convert an interested buyer. Give your customers multiple opportunities to buy a product offline and in store.
Economically Efficient: Effective management of multichannel strategy can help business owners find the perfect mix that can provide the lowest CPA (Cost Per Acquisition) and achieve a swift ROI.
Data Acquisition and Analytics: Multichannel strategies provide insights into the purchasing trends and demographics of your buyers since you have access to their data on several platforms at various levels.These insights help you develop the highest-possible sales conversion through targeted campaigns. See what it takes to get customers in your stores and develop your message around those insights.
Packaging is the Perfect Touch
Packaging safeguards your products from moisture, dust, and more. Besides protecting the product to ensure a seamless delivery, your packaging is a powerful tool for capturing the customer’s attention and delivering key product information.
If the visual presentation of your product’s packaging is appealing, it can entice consumers to proceed with the purchase or show interest in it. Depending on the target audience, companies should be very deliberate regarding the design, shape, and colour of their packaging.
If your product has certain competitive advantages and perks, the packaging is where you must print that information. Packaging also provides customers with insightful information, such as product features, instruction guides, and other relevant factors.
Final Words
Whether you run a small or large-scale business and operate online or offline, it is imperative to capitalize on the holiday season by generating traffic. Some of the most effective ways to achieve this feat include printing positive customer testimonials, using interactive marketing tools, providing referrals and incentives and conducting OOH promotions.
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