Visual elements play a crucial role in setting the tone for driving sales in a store. As a result, the combination of interior decoration and visual merchandising are seen as strategic assets to stimulate buyers into making a purchase and returning to your store.
Businesses should consider the addition of design elements such as wall murals and displays to elevate the store’s appearance and create a “wow” factor to win over customers. With the right guidance, you can easily design captivating wall murals and displays for your business.
Understand Your Target Audience
Naturally, your target audience will dictate the design choices of your wall mural. Stay on top of current design trends for retail spaces and focus on aesthetics that resonate with your target market. Make sure all of your design choices reflect your ideal customer and your brand identity. This combo is the winning formula for high-converting visuals. Keep your design choices consistent across all digital and physical spaces including social media channels and in-store table covers.
Once you have a thorough understanding of your main buying persona, you can use this information to strategically merchandise your inventory. Place products that appeal to your client’s primary needs near the entrance of stores and at checkout counters. Create captivating displays with eye-popping signage to communicate value and drive impulse buys while improving the customer experience.
Study Other Designs
Once you have done your homework and have a broad understanding of your design expectations, it would be an excellent idea to check out some finished works. Visual-based social media platforms, such as Pinterest and Instagram, could be a perfect starting point to seek inspiration and create a list of design references to help you design your custom wall murals and pop-up displays.
Settle on a Theme
After you’ve researched various design ideas, you’ll have a better idea of your ideal design theme. Your theme should incorporate your brand’s color palette, graphics, and brand voice, if you’re adding copy to the mural.
You will have to build a sense of harmony throughout the store so that the mural does not stick out like a sore thumb. Keep your design choices consistent across table covers, banners, and shelf signs to build a well-branded atmosphere.
Plan the Layout
Given that you will be restructuring your store’s theme, it would also do you good to give your store’s layout a once-over. While changing the store layout can seem like an overwhelming task at first, it will benefit your business in the long run.
Make sure your wall mural and displays are focal points on your salesfloor. Restructure any shelving or inventory that blocks the view of these items. If you want to drive social media engagement, use your wall murals and displays as photo ops for customers. You can add a neon sign, props, and product displays to create an Instagram-worthy backdrop.
Create the Wall Mural or Display
Whether you take the DIY approach or employ a professional designer to create your wall mural, there are a few design considerations to be aware of. If you are uploading your own graphics, ensure the files are properly sized and high resolution. This step ensures your wall mural has the best possible print reproduction.
You can choose a pre-designed template or create your own unique mural. Just be sure to employ design considerations like color contrast, hierarchy, and alignment to create the most visually appealing mural or display.
Maintaining Your Murals & Displays
Simply designing and installing a wall mural is not enough; you will also have to care for and maintain it. There are many ways to clean and preserve your murals:
- Dust these murals as often as possible to prevent them from acquiring a gritty texture.
- Clean your murals by wiping them with a cotton cloth soaked in warm soapy water.
- Investing in murals and displays that use UV protection materials to improve the longevity of these items and prevent any color fading.
- Work with a print company that uses the highest-quality, vibrant inks to ensure long-lasting print reproduction.
Wall Mural Wrap-Up
Wall murals and in-store displays create a visual feast for your customers’ eyes. You Can use these items to drive foot traffic, boost social engagement and increase sales. Creating focal points in your store is a great way to build your brand identity, put certain products front and center, or create a unique atmosphere.
The great thing about these marketing products is, they are relatively inexpensive, easy to design and install, and produce high returns on investment. Use these design insights to create a high-converting wall mural or display for your business and you will see big results.
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