A Guide To Banner Sizes: Everything to Consider Before Your Next Order

Banners offer a cost-effective, efficient, and convenient solution to your marketing requirements. Garnering the attention of onlookers is significantly easier with the use of vibrant custom banners. Surprisingly, high quality vinyl banners often have the upper hand compared to digital marketing. Online ads may become repetitive and, thus, annoying. However, a banner catches the eyes of passersby and is significantly less likely to irk viewers.

Indoor V. Outdoor Banners

The job of banners is typically to attract and hold the attention of potential customers. Banners come in two broad categories: indoor and outdoor. From size to material, there are Many factors to consider when choosing outdoor banners.

Banners designed for outdoor use must be vibrant and colorful to enhance its visibility from afar. They must also be able to withstand weather conditions thanks to the scorching summer sun, pouring rain, high winds, and winter snowfalls. However, one does not have to fret about the impacts of weather conditions in the case of indoor banners.

Installation Ideas

Banners are primarily suspended from high points to ensure maximum visibility. A great deal of thought, especially in the case of outdoor banners, goes into selecting the manner of fastening a banner. Pole pockets and grommets are the most common materials used to securely display a banner.

Grommets are tiny rings placed on the hem of banners for convenient passage of ropes or string. These rings negate the chances of wear and tear and offer an effective solution to keeping your banners in place despite strong winds. 

Pole pockets refer to extra fabric looped to the back or sides of a banner that create a pocket for the insertion of poles or rods. Pole pockets ensure the even distribution of the weight of the banner and prevent sagging or tearing the material. These banner installation ideas ensure that your message is displayed in a professional and highly-visible manner. 

Set Your Message Soaring

Displaying your message on flags enhances visibility at budget-friendly prices. Easy set up combined with customized sizes and designs makes calling attention to your advertisement abreeze. 

Your high-flying message will also set your business’s performance soaring. Choosing a suitable shape and size of flags is crucial. While large flags work best in outdoor settings where there’s plenty of space, medium to small flags are best suited for indoor purposes, where there’s less real estate to point attention to a specific section.

Weather-Proof Your Banners

No matter the size of your outdoor banner, weather-proofing them is a necessary measure that will extend the life of your banner. The durability of your banners and their ability to resist rain, snow, or the baking hot sun depends upon the use of quality vinyl printing that minimizes fading and wear-and-tear. 

Having your banners displayed on premium grade banner stands or adding grommets and pole pockets ensures zero tearing and long life to your banners and enables them to stand tall around the year. 

Scale Your Message to The Available Space

Picking out a suitable banner size and pairing it with befitting banner stands is crucial but does not have to be complicated. You can ditch the complexities by bearing in mind a few tips worth their weight in gold.

One  rule of thumb to follow while designing banners is that less is more. However, if you have a longer message to display, opting for a large banner is wise. A large banner provides adequate room for longer messages and more graphics.

Small banners, however, call for short and crisp messages. Your goal while working with less real estate is to have your message conveyed in as few words as possible. Keep in mind that small banners work best in intimate settings, while large banners are better suited for bigger, more open spaces where they have room to spread out.