Banners have always been more effective in grabbing attention than smaller hand-outs like brochures or flyers. They are easy to read and can be seen from a distance. Want to invite more people to your church community? Get a welcome banner to place prominently for all to see.
Banners are an important tool for churches as they help them to easily convey their message and welcome people into their community. Print banners are efficient and cost-effective but only if you know how to use them to your advantage. When it comes to designing and printing a banner, there’s a lot of things that you need to consider and keep in mind to make your church banner an eye-catching presence.
Choose A Place
The first thing you need to decide before making any design-related decisions is the intended placement of your banner. Choosing a place for your banner before you start designing is important as this will likely affect the color scheme, size, font size, and more. For instance, if you’re planning to place your banner in front of a brick wall, you might not want to use colors that are similar to that background. The color scheme of your banner should be decided based on its placement so your church banner can stand out.
Picking the Right Colors
It’s also a good idea to make sure that your banner is designed using both bright and contrasting colors. All colors have different associations, and it’s important to consider what types of emotions you want to evoke in your viewers. Your color choices have to be on point with the message you want to convey. Research shows that colors are the first thing that people notice whenever they pass by any print ads like a large banner or a billboard. Colors can also be subjective and have different associations in different cultures, so make sure you pick colors that work well for your church community.
Keep It Simple
Keep your copy/message as simple as possible. The message on your banners will probably be read by people who are walking or driving past your church. So, make sure you write something simple that people can write in as little time as possible.
(Text) Size Matters
While designing your church banner remember its main objective is to attract the audience from a distance. So, use a large text size so your church banner is visible to people who are even a few meters away.
Choose A Readable Font
It isn’t just the size of your text that matters; your font should also be simple and easy to read. It can be tempting to choose an overly flamboyant font, but when it comes to banners, you always need to factor in readability. Typically, bold sans-serif fonts will be more readable than serif fonts but this rule isn’t set in stone. For example, some serif fonts such as Times New Roman can be highly readable even in newspapers.
Add Necessary Information
In order to determine what information is necessary and needs to go on your banner you must think about what, exactly, you want to achieve with your banner. Are you simply trying to welcome more people to your church? Or are you inviting people to a specific event that you are hosting in the church? Is there a specific action you want people who pass by your banner to take like donating to a specific cause? When you’re designing your banner, you need to keep in mind its aim an purpose, including only the necessary details that are likely to bring results. For instance, don’t include your church address if your church banner is right outside your church.
Have A Call-To-Action
Don’t forget to include a clear call to action in your church banner. Essentially, your call-to-action should prompt the viewer to take a particular course of action. It could be something as simple as donating for a cause or volunteering for a charity event. A clear call to action tells people exactly what you want them to do and eliminates any guesswork. For instance, if you want volunteers for a charity event, your banner should say that in bold letters rather than just mentioning the details of the charity event.
Final Thoughts
Custom church banners are a great way to communicate your message to your community with ease and also invite new people to your church. A well-designed banner helps you achieve your goal more quickly so make sure you customize your banner in a way that appeals to your target audience.
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