For the longest time, churches relied on the weekly bulletins to convey what was happening in the church that week. As we moved to the digital era, churches turned to media ministries. They incorporated e-marketing methods to get their message and information across their worshippers.
With the huge shift to digital marketing, people sometimes tend to forget that there is still a high demand for onsite marketing. Brick & mortar businesses still need a tool to capture the attention of people that pass by their establishments. Churches are another prime example of this need. Banners and outdoor signs have been the simplest and one of the most effective tools for church outreach programs for the longest time.
According to multiple studies, the religious organization industry in the US is set to rebound in 2021 after its steep decline in 2020 due to the pandemic. It is the perfect time to equip your church with some outdoor signs and welcome new devotees as well as welcome back your existing congregation.
Why Do You Need Banners & Signs for Your Church?
Visiting a church for someone who has never been to your house of worship before can be a confusing and scary experience. For your religious leaders or members of the church, this might not be understandable because you are already comfortable in your surrounding and know you belong there. But your visitors don’t know that… yet.
From the moment a person who has never worshipped at your church before arrives they’re searching for a way to fit in, a place to call home for spiritual sustenance. That’s why visitors take notice of details that to may be mundane to you. For instance, you may not closely examine your church property, lobby, hallways, or auditorium each time you enter them. You’re so comfortable in those spaces that you feel at home right away. You may overlook things that once used to catch your attention when you were new to the church.
Visitors, however, are seeing everything for the first time. They see how you take care of the property, often in minute detail. They see how the people in your church interact. They notice the decorations in your lobby. They read your church bulletins closely – even the parts that everyone else skips over. A new visitor might have a lot of questions in their mind when they enter your church that they desperately need answers for, like: Is there a dress code? What do I do when everyone starts signing? Is there a procedure to become a member? And so much more.
Why Are Outdoor Signs & Banners So Effective?
All of this can sound a little daunting, that something that is so homey to you can feel so foreign to someone else. But here’s the good news: your guests probably aren’t looking for perfection. They do want to feel welcome & fit in. And you can make this happen easily using welcome banners & informational signs.
Print marketing tools like church banners & custom signs are very effective in both making new visitors feel at home while simultaneously informing your congregation of the goings on at your church.
They Make Your Life Easy
Outdoor church banners and signs are easy to use. Simply order your custom banners in dimensions that fit your needs and then set them up when they arrive. As soon as these signs and banners are in place, they will start working for you round-the-clock, generating awareness about your church for both passersby and congregation alike.
They Are Economical
Good quality banners last for years and are extremely affordable. Investing in quality banners & signs means your messaging for specific holidays, services or programs is always ready to go.
Always Hard at Work
A banner hooked to the side of your church works 24/7 to spread awareness and attract passing traffic. You can share important information such as service times, special events or programs, holiday services and more, all including your church’s website and phone number.
Grabs Attention
Brightly colored flag banners, bold graphics on oversized vinyl banners, eye-catching yard signs – each of these commands attention. Well-designed banners result in an immediate call-to-action as the passersby are easily able to take in the information.
They Make Your Establishment Look Inviting & Friendly
Banners and signs show people in your community they’re welcome to visit, and your church is excited to meet them. When your signs display service times or upcoming events, you’re inviting everyone in and encouraging them to connect with the church community.
Final Thoughts
Church Banners & signs are a creative messaging tool. They are easy to install and extremely portable. They allow you to stay current in reaching your intended audience with ease. This 24X7 marketing tool is a must-have to reach your worshippers at all times of the day and night.
Resources:
Church Banners
https://www.churchbanners.com/church-banners/
Hang a Church Banner So It Really Does Its Job
https://www.esigns.com/hang-church-banners-properly.html
Benefits of Using Seasonal Outdoor Church Banners
https://www.azbanners.com/banners/seasonal-outdoor-church-banners/
Churches and Religious Organizations – US Industry Market Research Report (Covers 2010-2023)
Do You Really Need Church Banners And Signs?
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