The creation of the internet has revolutionized the way we think about advertising and creating awareness about our brand. Anything you might need to know is now available in seconds at the click of a button. The digital age has impacted our lives so much that instead of banners outside stores, we now have digital banners for our websites. But are these ways of online marketing as efficient as the offline marketing ways?
Studies show that 80% of people online have never clicked on a banner ad. So, only 20% of the population will ever click your ad when they see it online. Think about this: how many times have you picked up a brochure or browsed through a magazine while waiting in line at a store? Probably a lot more times than you’ve clicked on an online ad. This is why businesses now are adopting a combination of online and offline advertising to promote their brand.
Special events and festivals are a peak sales time for most businesses. It’s the perfect time to go all out to get the right marketing in place and attract customers that will convert. Thankfully, there are many ways you can get your business ready for special days using offline marketing tools like banners, canopy tents, and flags.
Research shows that about 35% of your consumers find out about your business when they pass by your company banner or a sign. As the internet is already filled with ads on every page, our brain has evolved to filter those out. When we are outside, however, we tend to maintain a presence of mind and notice more the things around us. Hence having an eye-catching banner, sign, or advertisement that promotes your business in the offline world is very important.
Many organizations consider custom banners to represent the best of both worlds. Banners can easily work well into your existing storefront, entryway, or throughout your location without being cumbersome. They’re also pleasing to look at, give off a professional air, and are incredibly versatile. There are many strengths to custom banners, not the least of which are:
Special days and events are usually the time businesses go all out and promote their brand heavily to take full advantage of a time of peak sales. If you want to reach a wider audience on these special days or if you are just looking for a creative way to promote your brand at an upcoming outdoor venue, consider investing in custom canopy tents. They offer distinct advantages and are a great idea for your next outdoor event:
If you’re looking for something that can be used multiple times for multiple events without spending too much money, custom flags might be the way to go! They are great for any of the following situations:
Promotional flags are great for any of these events because they are effective while being unique. They are also more likely to draw in people from the local community – people who are more than likely to end up becoming your repeat customers in the long run. If you are looking for creative ways to advertise your business but don’t want anything too complicated or expensive, consider the benefits of using custom flags:
Marketing your business should be easy, inexpensive, and fun. This is why you should use these three tools as your holy grail when trying to get your business out there. You can also use some more custom products to help you promote your business.
Resources:
15 Effective Offline Marketing Ideas for Startups in 2021
https://www.liveplan.com/blog/10-effective-offline-marketing-ideas-for-startups-in-2015/
How to Promote Your Business Inexpensively
https://www.thebalancesmb.com/budget-friendly-business-promotion-2948441
5 Advantages of Marketing Your Business Using Custom Banners
https://incredibleplanet.net/5-advantages-of-marketing-your-business-using-custom-banners/
4 Important Benefits of Using Custom Pop-up Tents
https://www.business-opportunities.biz/2018/10/27/benefits-custom-pop-up-tents/
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