Easter is just around the corner, and retailers have already begun preparing for the festivities with some egg-citing in-store offers and decorations to attract customers. If you own a store and running a little short on inspiration, custom banners might be the way to go for you. They are affordable, easy to place anywhere you want, & can be customized in terms of size as well as your message.
Building Egg-cellent Banners That Convert
Display advertising is critical to your success. In fact, studies show that hanging just one sign in-store increases annual revenue up to 4.75%. Strategize what types of banners you need and where you will hang them. Applying your display advertising creatives now means your banners will be up and ready to do their job as the day draws near. Remember that not only must your messaging convey key information to your audience visually, it must also have tight, succinct copy/text to drive the point home. Approaching Easter banners as part of your indoor-outdoor marketing spend will deliver significant ROI year-after-year for an affordable one-time expense.
Don’t Put All Your Eggs in One Basket
Don’t put all your banners in one place. Get different banners – different sizes and different messaging – to hang around your store. Some can be about your Easter sale and items while others can be about Easter cheer or store sale policies. How about having an easter egg hunt around your store? Print the instructions on a custom banner and place it at the front of your store to get customers excited and participating.
We’re Not Yolking With You!
According to a study, nearly 4 out of 5 U.S. adults plan on celebrating Easter this year. The whole festive season is estimated to be an $18.4 billion industry. That means Easter can help you generate a lot of revenue for your business in a short amount of time. Don’t underestimate it. One idea that has proven successful is to set up a dedicated corner using a custom tent with all things Easter in it. If you’re in a warm weather zone, put the canopy tent outside and make it an old school Easter sidewalk sale.
Final Thoughts –
There are a lot of things you can do to prep your store for Easter. Everything from custom T-shirts for special interest group events to a custom flag saying “Easter Hunt” right outside your store are great additions. Coupled with banners placed in high traffic areas both indoors and out you can create a dynamic plan to promote events for far less than one might think the average marketing spend would cost.
Resources:
Easter Eggs Market Size 2021 Trends, Research, Development Status, Opportunities, Plans, Competitive Landscape and Growth by Forecast 2026
15 Creative Easter Marketing Ideas
https://www.psprint.com/resources/15-creative-easter-marketing-ideas/
Top 10 Creative Easter Marketing Ideas For Small Businesses
https://www.sbdc.uh.edu/sbdc/Top-10-Easter-Marketing-Ideas-Small-Businesses.asp
Get Ready to Prepare Your E-commerce Store for Easter Sale
8 Ways to Prepare Your Online Store for Easter
https://www.statementagency.com/blog/2016/03/8-ways-to-prepare-your-online-store-for-easter/
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