Thinking of marketing your business in a way that is different from the hustle-bustle of the online world? With billions of ads getting published every day online, it takes a lot of work, research, and targeted marketing for you to make your business stand out from the crowd. It’s safe to say that if your business only focuses on online marketing you are missing out on a significant business opportunity by not tapping into the offline world of marketing to reach your target market.
In a study of 2,895 marketing professionals, experts discovered that there was a slight increase in the spending for traditional marketing methods. Although budgets for digital advertising continue to grow, the trends show that offline marketing is far from dead.
If you’re like most small businesses, you’ve likely nailed your digital strategy or find it a less fearful investment. While a television commercial might be out of your budget right now, many other marketing tactics can work wonders for building your brand name.
Experiential marketing, also known as engagement marketing, is an ongoing trend. It involves creating an experience for your audience that ties with the theme of your business. This helps to make your company memorable and draws in consumers who otherwise might not have visited or thought much about your brand.
For instance: In Zurich, during the FIFA World Cup, Coca-Cola placed a VR experience in front of a train station. With the experience, you could stand in front of a screen and see a popular soccer player next to you. You could then practice a soccer move with the athlete or compete in your own mini soccer tournament.
You can also use creative ways like these to brand your business. Consider using large signs and custom banners to promote your business in strategic places. Make them interactive for photo opportunities or other fun and creative ideas.
Wrapping your vehicles in custom stickers and decals is like a billboard on wheels. This inexpensive marketing technique gets your name out in the community like a moving billboard. Use bright, eye-catching colors for your custom decals. Be sure to keep your message brief but in a large, easy-to-read format. You can also include a way for people to get in touch, such as a phone number or your website. The average stickers & decals last for 3 to 6 years, so this one-time investment results in long-term advertising for your business.
In the United States, trade shows are one of the top offline B2B and B2C marketing strategies. Trade shows generate around $13.2 billion per year, and around 25% of this is made via exhibits. Start small at a local event and then work your way up to regional and, if your company continues to grow, national or even international ones.
Use custom canopies, flags, and banners to promote your business throughout the show. Flags in particular attract people towards your business. It might take a while for you to get into the groove with your exhibit booth, so refine your displays and message with each one you attend.
While promoting your store in tradeshows and events don’t forget to deck out your physical location. Use large banners placed strategically around your store to display your message. This is where you can get the most creative as it is your own space. Use custom stickers to highlight the products on sale. Stick some decals to the floor and the windows to guide your customers around the store. Add some window decals to grab the attention of the people passing by outside. Posters or flyers are a great way to get the word out in your local community.
Word-of-mouth marketing is one of the most powerful offline — and online — methods of advertising there is. But what is the right way to get loyal customers for your business who are also willing to tell others or, better yet, bring others to your store? Host a party, of course. Invite your regular customers and offer some freebies and hold a raffle for those who bring someone with them who is a first-time customer.
Get some custom flags to promote your party and send e-vites. At the party, provide samples of your products, a show displaying what the item does, and other information. You can also offer sharable stickers as freebies which people at your party can stick to their personal belongings. Another idea for party favors is giving out custom T-shirts that promote your brand. Offer food, fun, and information so that people who are just hearing about you want to come back and buy.
If you are looking for creative ways to get your business out there, offline marketing strategies are the way to go while all the other businesses focus on the online route. Online marketing has become a crowded arena where standing out might be a significant dent in your operating budget; offline marketing is the opposite. It is an affordable way of marketing your business with strategies that are relevant for your brand.
Resources:
Change in Digital Marketing Spending And Traditional Advertising According To Cmos In The United States From 2012 To 2020
10 Offline Marketing Ideas for Your Home Business
https://www.thebalancesmb.com/home-business-offline-marketing-ideas-4136948
5 Offline Marketing Channels and Tactics That Still Work
25 Ingenious Offline Marketing Examples
https://blog.bizzabo.com/offline-marketing-examples
Top 47 Offline Marketing Blogs that Still Work in the Digital World 2020
https://www.printyo.net.au/blog/offline-marketing-blogs-that-still-work
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