A common misconception about marketing is that it is often used interchangeably with sales. Marketing, however, is more of a broader term than we realize. Not all marketing takes place...
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Whether you use it to shoot portraits or products, your subject's backdrop can add a distinct charm to your image. However, using messy backgrounds distracts the attention of viewers. A...
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A good brick-and-mortar store is a timeless structure. Although customers can buy almost everything online, they still like to enjoy the experience of physically going out to stores and seeing...
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The strategic use of barriers in flattening the COVID-19 curve has been a stellar example of how they can be used effectively. However, the keyword here is "strategic." In an...
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Vehicle lettering is one of the best ways to promote your business on the go and can be applied to a truck, van, or trailer. For example, if you are...
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As a business owner, you may feel compelled to try out new branding strategies that attract customers and develop an emotional connection with them. In the process, you might overlook...
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An outdated business card can jeopardize your chances to make a positive first impression. They are your initial impression, mission statement, and an accurate representation of your identity. Therefore, it...
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When you think of promotional items such as pens, koozies, or t-shirts given at events; you see a way to connect you to a brand. As businesses across different industries...
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While taking stock of all the marketing tools at your disposal, you may have thought of the obvious: banners, posters, window decals, shelf signs, and other standard advertisement methods. However,...
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Banners are among the most effective and cost-efficient ways to create temporary signage for a wide array of business applications. Banners are an ideal option for generating buzz and announcing...
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