From increasing brand awareness to creating a consistent store identity, window decals are a versatile, and cost-effective way to market your business. So much so that once you begin using them, they will become an indispensable element for any businesses’ marketing mix. Window decals attract attention and potential customers and are one of the most effective traditional marketing tools, offering several benefits to your business. With the right graphics, your brand will can be reinforced, your products promoted, and your business will thrive.
Stand Out
Shops that are dull and unimaginative can easily go unnoticed on a busy street. The key is to stand out from the crowd of conspicuously designed stores. A bland and boring shop front will leave you feeling low on a high street full of bustling crowds amongst other, more flamboyant stores.
From eye-catching designs to the use of full-color printing for high-contrast graphics, they can turn your store from ho-hum to the one where everyone wants to come. Don’t be that store that leaves customers saying, “I never even knew this shop existed!”
The Cling is the Thing
A window decal is an economical way for your brand to make a lasting impression with customers and prospects alike. They are incredibly easy to apply and remove. Regardless of the nature of your store, window decals can be used for all types of businesses.
Get Your Name Out There
Window decals are a great way to increase brand recognition. Add your logo and business name to your store window to increase brand awareness with prospective customers. Instead of leaving your window as a vast canvas of see-through nothingness, adding your logo and branding turns otherwise unused space into a strong statement. Window decals make it simple, fast, and get your business’s name out there.
Let Them Know You
A window decal is also ideal for communicating essential business information with your customers. Things like business hours, basic services, COVID-19 guidelines, and/or anything unique about your business that you want your customers to know. You can also combine decals with banners that have your phone number, website, email, and other pertinent information to create easy information gathering at a glance.
Promote Your Way to The Top
Customized window decals let you change your window with each new promotion. From seasonal sales to holiday bonanzas, their unique designs draw attention and easily create excitement. As your promotions change throughout the year simply replace your window decal with the latest offers.
Just a Hashtag Away
If you own a business, it’s essential to have social media profiles for it to reach a wider audience. Customize your decals to promote all your social profiles so that customers and prospects can find your business with ease. Get a #WindowDecal for your business & add a QR code on it so that anyone walking past your store even when you are closed can have access to you 24/7.
Celebrate with Some Festive Decals
Not every window sticker has to advertise a sale or promote a special event. Window decals also allow you to decorate windows with festive graphics without taking up valuable space in-store. In fact, window decals are great to add a little extra festive feel to your space be it Valentine’s Day, Easter, Christmas, Thanksgiving, or any other in-store event you might want to have.
Final Thoughts
Custom decals are the perfect way to enhance the appearance of your store while marketing your business. They are a cost-effective tool that increase brand awareness & create curiosity among buyers. They are easy to apply or remove and take up nearly no space. They are the ideal solution to add more energy to your marketing budget and you’re your business stand out.
Resources:
Why Your Business Should Use Window Graphics
https://www.stickergizmo.com/blog/post/why-should-you-use-window-graphics
Benefits and Uses of Vinyl Decals
https://doubleimpactdisplays.com.au/benefits-and-uses-of-vinyl-decals/
3 Uses For Vinyl Decals In Shop Windows
https://inkmillvinyl.co.uk/blog/vinyl-decals-shop-windows/
5 Benefits of Window Decals for Businesses
https://www.majesticsignstudio.com/blog/5-benefits-window-decals-for-businesses/
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